During my time at Canon, I designed and scheduled over 20 posts per week across the social media accounts of Canon USA, Canon Solutions, and Canon Careers, targeting 8 different subgroups. The former Canon Solutions accounts have since been merged into Canon USA, and their main account has a greater focus on post-alignment with Canon products and software. A large focus with Canon Solutions besides posting and keeping branding consistent across 6 groups, and optimizing ad campaigns on Linkedin, which led to a 40% increase in leads, and a 70% increase in watch time.
